Twitter considers hashtags like #MondayMotivation, #TBT, and #TravelTuesday as highly engaging because they inspire people to try new things.These might be retweetable but other people who want to use that outfit as fashion inspiration on their own account. For fashionistas, #OOTD or Outfit of the Day gives them the opportunity to share their favorite outfits.Motivational tweets with hashtags like #MondayMotivation that include quotes or tips related to life or work might are retweetable because Twitter users that agree with the advice or tip might also want to share it.This is possibly because these are topics that come up a lot in daily life and in the news. Health or healthcare related hashtags like #medicaid, #aca, #medicare, #healthinsurance, #vegan, and #opioid are all highly ranked.The most-retweeted list was similar to the most-liked list, but there are a few differences:
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Here’s a list of the 30 we found to be most retweeted: Some of the following hashtags overlap with our most-liked hashtags on Twitter, but others stand alone as popular for getting retweets but not necessarily for getting likes. Hopefully, the list is broad enough to help you easily incorporate one or two topics into your social media strategy - when it’s a holiday, for example, your business might do well posting Tweets relevant to that day, or if your engagement is low, you might consider creating a social media contest.
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Hashtags provide insight into content that naturally performs well.More impressions lead to more likes, replies, and retweets.
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Hashtags for popular searches like #tuesdaymotivation increase impressions per tweet.There are two possible explanations for this: We saw similar increases with other popular hashtags, like #medicaid, #ethereum, and #crowdfunding. That’s almost 12x higher engagement with the right hashtag. Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet. More specifically, we found tweets with no hashtags averaged 1.7 interactions per tweet.
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Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement - clearly, hashtags still matter in 2019.